What pages does a new clinic website need?

You need a website before opening — but you do not need forty pages on day one. New clinics in Pakistan waste money on bloated sites nobody reads, or launch with a single contact page that ranks for nothing. The right approach: five core pages at opening, expand based on what patients search. ZeroAI Lab builds Next.js clinic sites from Rs. 25,000 with the pages that matter first — fast on mobile, WhatsApp-ready, and structured for Google from the first deploy.

Core pages at launch

25K

Website from Rs.

Target mobile load time

Why it matters

Online discoverability for new clinics in Pakistan

Homepage alone cannot rank for 'IVF clinic Lahore' or 'child vaccination Karachi' — you need service pages targeting those queries. At launch, prioritize top three revenue services plus about and contact.

Doctor profile pages matter when patients search by name — especially if doctors have existing reputation from hospital practice. One page per named consultant with credentials and photo.

Contact page is conversion hub — click-to-call, WhatsApp, map embed, hours, and parking or landmark directions for Pakistani addresses that GPS gets wrong.

We also help with website design & development — whether you need a new site built from scratch or want to improve what you already have.

Launch pages (week one)

Homepage

Clear specialty, location, primary services, trust signals (credentials, photos), and above-fold WhatsApp/call. Not 'Welcome to our clinic' — answer who you are and why book.

Link to top services. Embed Google Maps. Mobile-first layout.

Services (top 3) + About + Contact

One page per core service with FAQ, process, and booking CTA. About: team, facility, philosophy. Contact: phone, WhatsApp, hours, directions.

Enough for Google to index meaningful content and for patients to decide after Maps click.

Month 2–6 expansion pages

Additional services and conditions

Add pages as you identify search demand in Search Console — queries with impressions but no landing page.

Location page if serving distinct neighborhood or second branch.

Blog or FAQ hub (optional)

FAQ pages beat generic blogs for new clinics. 'How much does X cost?', 'What to expect at first visit?' — AEO-friendly for snippets and AI.

Expand only when core service pages are complete.

Our approach

SEO, AEO & GEO for new clinics in Pakistan

Works for individual practitioners as much as clinics — a solo dentist, GP, or nutritionist benefits from the same discoverability framework as a full practice.

Launch site

From Rs. 25,000

Homepage + 3 service pages
About and contact with WhatsApp
Mobile-first Next.js performance
LocalBusiness schema
Search Console submission
Maps profile linked

Launch + doctors

Multi-consultant clinics

Individual physician profile pages
Physician schema per doctor
Team page linking to profiles
Specialty pages per consultant
Same performance standards
Scalable site architecture

Growth expansion

Post-launch SEO

Monthly new service pages
FAQ and AEO content
SEO + AEO + GEO programme
Analytics from Rs. 15,000
Query-driven page roadmap
Competitor content gaps

Search intent

What people in Pakistan are searching for

We map the real phrases patients and customers type into Google and ask AI assistants — then build content that helps your practice appear for those exact queries.

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How we work

From invisible to discoverable in 90 days

Visibility audit

We map your current presence on Google, Maps, and AI platforms — identifying gaps versus your competitors in Pakistan.

Strategy & roadmap

You get a clear, prioritized action plan: which queries to target, which pages to create, what schema to add, and whether your website needs work.

Implementation

We handle everything — Google Business Profile, technical fixes, content, structured data, and AEO/GEO signals. Website work included if needed.

Track & improve

Monthly reports covering impressions, clicks, and AI citation monitoring. We adapt as Google and AI platforms continue to evolve.

Want to be found in Pakistan?

Free consultation — we'll review your online presence and show you what's possible.

Book Free Consultation

Common questions

Frequently asked questions

Can we launch with one page and expand?

Single page better than nothing — but three service pages significantly improve search capture. Budget allowing, start with five core pages.

Do we need Urdu pages?

English sufficient for most urban medical search in Pakistan. Urdu optional for specific markets — bilingual if staff can maintain both.

Online appointment booking required?

WhatsApp and call sufficient initially. Booking software can integrate later.

Who writes service page content?

We structure and draft; your clinicians approve medical accuracy before publish.

How fast can launch pages go live?

Typically 2–3 weeks with content approval — rush available for opening dates.

Does this apply to individual doctors and specialists, not just clinics?

Yes — we work with solo practitioners as much as we work with multi-specialty clinics. Individual GPs, dentists, dermatologists, nutritionists, physiotherapists, and other specialists all benefit from improved online discoverability. If patients search for your expertise in your area, we can help them find you.

Can you help with my website as well?

Absolutely. We build new websites on Next.js and improve existing Next.js sites. We do not take on WordPress, Wix, Squarespace, or similar platforms — for those, we typically recommend a Next.js rebuild so you own the code and get the full SEO + AEO + GEO stack. A well-built site is the foundation of discoverability.

What is GEO and why does it matter for healthcare professionals?

GEO (Generative Engine Optimization) is the practice of making your practice discoverable through AI tools like ChatGPT, Perplexity, and Google's AI Overviews. When a patient asks ChatGPT 'Who is a good nutritionist in Karachi?' or 'What is the best clinic for back pain in Lahore?', the AI cites websites and practices it considers authoritative. GEO ensures yours is one of them.

Do you guarantee specific visibility outcomes?

We don't make guarantees — no honest SEO provider does, because search algorithms change and results depend on factors outside anyone's full control. What we do commit to is a thorough, principled approach that follows best practices across SEO, AEO, and GEO, transparent monthly reporting, and continuous optimization as platforms evolve.

What does the free consultation include?

We audit your current online presence — Google Search, Google Maps, AI platform visibility, and your website (if you have one). We identify gaps versus your top local competitors, map the specific queries you're currently missing, and give you a prioritized action plan. There is no commitment or fee.

How much does SEO, AEO, and GEO cost?

Our engagements start from Rs. 10,000 for Maps. Analytics from Rs. 15,000. Full SEO + AEO + GEO packages for clinics with websites are scoped based on pages, locations, and services involved. We share a transparent, itemized proposal after the free consultation — no hidden fees or lock-in contracts.

Start getting found in Pakistan

Book a free consultation. We'll review your Google and AI presence, show you what competitors are doing better, and give you a clear roadmap — no commitment required. We can also help with your website if needed.