Why it matters
Online discoverability for healthcare in Pakistan
Patients use search as a filter — not a research deep-dive. Credibility must be visible in snippets: reviews, photos, clear specialty, WhatsApp.
Younger patients and caregivers trust Google ranking as a proxy for quality — unfair, but measurable in empty OPD days.
Fixing visibility does not replace clinical excellence — it ensures excellence gets a chance to be chosen.
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